Internet marketing is a fact in our business. More and more of the real estate transactions today occur through the Internet. Today having a website and/or blog is not a luxury anymore. Therefore, we must do everything we can to increase our visitors into our websites. Higher traffic translates into more prospects, which in turn translates into more sales.
Here I share with you eight simple steps that you can use in your business to increase visitors into your site. The best part is that these steps are free and easy to implement. I do encourage you to learn more about Internet marketing or hire a professional to help improve your presence in the Internet.
1. Create a mailing list - you may have already heard about this. This is the most vital tool for your business and success. Your list becomes the life and blood of you real estate business. Get visitors to sign up to your mailing list. Remember that once they sign up, they become prospects for your products and services.
2. Write a newsletter - this is a great tool to establish a connection with your visitors and keep them informed about your business, properties and services. Newsletters provide added value to your visitors. Keep your newsletters in a frequent manner (weekly, monthly, bi-monthly, etc), this will create followers for your business. Make sure that your newsletter is unique and informative - focus on providing value.
3. Build your own website - if you build it, they will come! Keep your website informative and inviting, so your visitors keep coming back. Avoid heavy sales on your website. Of course you build your site to sell your properties and services, but do not make the site only to sell. Remember that the focus is on building your prospects and customers trust in you and your business. Let your website reflect your knowledge and expertise. Once this is done, sales will come.
4. Limit your sources - as you search in the Internet, you will find companies that have a solution for everything and everyone. Stay focused. You could become an expert in your field a lot easier with a "laser tight product/service line".
5. Develop a "Unique Selling Perspective" - determine why your business is unique? what does your business have that differentiate you from the rest? why should a customer buy or contract you instead of your competition?
6. Become an expert in your field - your specialized knowledge will become your selling card. Being able to talk to your peers and your customers about the industry will put you in another stratosphere. Do not limit yourself with the superficial aspects of your industry, go beyond that.
7. Do no sell products/services-sell content - this may not make sense initially, but trust me on this one. This goes along with tip #6 above. Focus on gaining trust from your readers and visitors and your products/services will sell. Put some valuable articles content in your website or blog that will be of interest to your visitors to read. For example:
- offer free downloads for visitors to read at their leisure
- get visitors to sign up for your valuable newsletters
- provide web polls, surveys and opinion polls for your visitors to share their opinions
- provide feedback forms for readers to offer suggestions
- include testimonial pages in your website
- offer free "buying/selling tips" to your followers
- offer weekly promotions
8. Automate - with today's technology this is very simple to do. Automation is the key to your business success. Load your website with your policies and procedures and FAQs. This will save you time in answering repetitive questions and will help you screen your prospects. Your website should have free downloads, property lists and prices. You should consider setting up different emails for different purposes - for example information, offers, etc.
9. Add a signature line in your email - convert your emails as another marketing method. For example:
Thank you,
[Your Name]
Phone: XXXX
Fax: XXXX
Email: XXXX
Website: XXXX
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Promotion Section
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Promotion Section
I hope these tips help you improve your customer retention and increase visits to your website and increase in revenues.
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